By Project MUSE

Project MUSE welcomes two journals from a new publisher, FiT Publishing. FiT Publishing is a non-profit publisher in the sport sciences at the International Center for Performance Excellence (ICPE) in the College of Applied Human Sciences (CAHS) at West Virginia University.

“When FiT Publishing was seeking a new digital platform for our scholarly journals, Project MUSE quickly emerged as an effective, well-respected provider that matched our needs,” according to Eileen Harvey, Director of FiT Publishing.

  • The International Journal of Sport Finance serves as a high-level forum for the world-wide dissemination of current research on sport finance topics from both a globally diversified and multidisciplinary perspective. International Journal of Sport Finance is the official journal of the European Sport Economics Association.
  • Sport Marketing Quarterly serves as an outlet for the dissemination of sport marketing information for both practicing professionals and academicians. The journal is committed to publishing high quality research that advances the study and practice of sport marketing and is relevant to the professional interests of the sport marketing community.

Both of these sport business journals provide a forum for the exchange of ideas between academicians and practitioners. Additionally, they join other notable journals covering the world of sport on Project MUSE, including Journal of Sport History, Journal of Sports Media, and International Journal of Sport and Religion.

According to Liz Brown, Manager of Publisher Relations for Journals, "We're thrilled to welcome FiT Publishing and add their journals to a growing subject area on MUSE."

Titles in the hosted program are not included in MUSE's curated journal collections. Institutional subscription orders for both International Journal of Sport Finance and Sport Marketing Quarterly may be placed through the usual library subscription agents or directly with MUSE; see more on single title ordering here. Current electronic subscribers have been given access to the journal on the MUSE platform.